We have a surprise for you! We have a packed release with a number of goodies which will delight you and we just can’t stop talking about it. Before we begin on that, here’s something important. We decided to rename our products and make them more purpose-driven:

• TAF Standard becomes TAF4 Blogs (this is the free one)
• TAF Branded becomes TAF4 Branding
• TAF Context becomes TAF4 Commerce
• TAF Incentive becomes TAF4 Rewards

Ok, now for the really interesting stuff. Here are the big highlights of this release which went live today.

Tell-a-Friend fans from around the world have been waiting for something - an international widget! Tell-a-Friend is multi-lingual now. The widget supports French, German, Spanish, Portuguese, Greek, Turkish. Soon we’ll also support Armenian. Go local - enable these languages in your widget and let your brand/blog content reach many more people.

Your Tell-a-Friend account now can have more than one widget. Some of our large corporate customers and even some bloggers who have more than one blog wanted to own and manage multiple widgets under a single account. They can do that now. Login and create as many widgets you want. You can see the consolidated statistics on your account dashboard and you can easily switch between widgets to manage them.

The new Tell-a-Friend supports much greater services control than before. You now have the power to fully configure the services of your widget. You can change the order of the tabs in the widget, change the order of the services in each tab, and selectively switch off any service including the numerous Bookmarking services.

With the addition of all the above features, it was only natural that we improved the SocialTwist Admin UI. We have gone for a full revamp with better navigation and a more intuitive user experience. Login and try it out. We are eagerly waiting for you to tell us how you find it.

Premium customers are going to love this new release even more. There are so many reasons for that. First, based on our market research we have gone for a new premium pricing model where you have full control on your word of mouth expenses. The new premium pricing enables you to monitor and cap your expenses. You can find the new pricing under each product of our new website.

Next, as a Premium user, you can fully manage the premium features of the widget. You can do self-branding with our premium designer features - design the widget theme, upload own button, and design email template.

Premium users can also Export to Excel the Share Log and see Top 10 Shared resources of their site. It is a marketer’s dream to get more visibility into the word of mouth campaign.

Upgrading to a Premium widget is now so easy. You can instantly do so from the ‘Upgrade’ page of your widget. Choose a Premium product and pay by credit card. You can then immediately start enjoying the benefits of your Premium product.

We can go on telling you about more features. But we’ll stop now and let you discover some. Do give us plenty of feedback and help us improve things for you. We want this to really undeniably be the best word of mouth marketing widget ever.