In continuation of our series of best practices for placement of Tell-a-Friend button, in this post, we’ll cover how Ecommerce and shopping sites can benefit by strategically placing the Tell-a-Friend button next to products in the product listing and product details page.

Product Listing page

Usually the product listing page is where various products of a particular category are shown. Such pages are either double or single column and contain a thumbnail with product highlights. Adding Tell-a-Friend button along with the product highlights would empower users to quickly tell friends on spotting a product of interest. Apart from the personal note which is so important for such word of mouth referrals, the site owner can add to the announcement, details about the product including the product thumbnail. When the receiver clicks the link in the referral, he is taken to the product details page.

Product Details page

A bigger Tell-a-Friend button can be positioned in this page next to the existing Add-to-Cart button. Like the case above, the email referral can be made interesting with the addition of the thumbnail and other details about the product. As a marketer of the shopping site, you can also add the following to the referral email:

• Discounts on this product or related products
• Current promotions
• Coupons

All of these can make it very a compelling word of mouth referral for the recipient to come to your site and transact.

Best Practice Guide for Tell-a-Friend button placement
Successful content sharing starts with good Tell-a-Friend button placement. By reading this series of posts, you can gather tips on placing your button on your Home Page, Ecommerce Product Page, Blog Post, and general content pages.

Why good button placement is important
You need more traffic, more users and more revenue, right?  Start getting more from your users and your content by placing your Tell-a-Friend button in places that will produce successful word of mouth marketing results.  In the first blog post of this series, we’ll discuss Tell-a-Friend button placement for your website’s Home Page.

Home Page button placement
Our usage statistics shows that if you make posting, bookmarking and sharing easy and accessible for your users, they will share and spread your content and help build your community, increase your traffic and produce more leads and sales.  We recommend that you always place a Tell-a-Friend button on your Home Page.  This will serve to promote your brand and introduce your overall products/services. The following illustrations are possible best practice locations for your Tell-a-Friend button on your Home Page. The idea is to be able to have Tell-a-Friend button positioned in such a way that it is not missed and at the same time not overly imposing on your site.