We analyzed the recent 10 million referrals that happened via Tell-a-Friend and we were quite surprised by some of the findings. We decided to publish this report since it would be very beneficial to marketers.

Our key findings are:

• The top channels of sharing include, email, instant messenger, social networking sites
• Email and IM continue to be the most popular mediums of sharing
• Facebook rules the sharing in the social networking channel
• Twitter is growing in popularity but is still just 5% among social networks.
• Only 2% of shares happen over Bookmarking sites.
• In the Email channel, Yahoo Mail is the most preferred, followed by MSN.
• Google’s services like Google Bookmarking, Google Talk, and Gmail, are lagging in their respective channels when it comes to shared content
• LinkedIn, as a networking site, ranks the lowest when it comes to social media sharing.

You can see the complete report at: http://tellafriend.socialtwist.com/sharing-trends-2009