In continuation of our series of best practices for placement of Tell-a-Friend button, in this post, we’ll cover how Ecommerce and shopping sites can benefit by strategically placing the Tell-a-Friend button next to products in the product listing and product details page.

Product Listing page

Usually the product listing page is where various products of a particular category are shown. Such pages are either double or single column and contain a thumbnail with product highlights. Adding Tell-a-Friend button along with the product highlights would empower users to quickly tell friends on spotting a product of interest. Apart from the personal note which is so important for such word of mouth referrals, the site owner can add to the announcement, details about the product including the product thumbnail. When the receiver clicks the link in the referral, he is taken to the product details page.

Product Details page

A bigger Tell-a-Friend button can be positioned in this page next to the existing Add-to-Cart button. Like the case above, the email referral can be made interesting with the addition of the thumbnail and other details about the product. As a marketer of the shopping site, you can also add the following to the referral email:

• Discounts on this product or related products
• Current promotions
• Coupons

All of these can make it very a compelling word of mouth referral for the recipient to come to your site and transact.