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NPR Piece On the Dark Side of Daily Deals

Hot on the heels of our article in Business Insider on why deal sites don’t work for large brands, comes this piece from NPR on the potential havoc they can wreak on the operational models of small businesses.

There is an alternative model for customer acquisition. We expect small and medium businesses will also adopt (and adapt) the social referral marketing model to bring in new customers. Rather than unsustainable volume that breaks the bank, they will opt for incentive-driven referrals that will drive new and enduring customers.

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