SocialTwist partners with Adversitement, a leading online analytics and optimization provider based in Amsterdam, to bring social referral marketing to Europe.

In a stagnating economy, it becomes even more important for businesses to add new customers, keep their existing ones and focus on the top-line, since all the cost cutting has already been done. SocialTwist programs are focused on generating new and repeat customers. The social referral programs are integrated into existing marketing programs like membership drives, promotions, new product launches, event and brand marketing.

The partnership introduces to Europe successful programs tried and tested in the US with major brands, across a number of industries including consumer product goods, financial services, membership organizations, entertainment and hospitality.